7.00 – 10.00PM: Welcome reception (hors d’oeuvres and drinks on Ocean Lawn)

6:45 – 7:45am: Yoga on the Beach (spots are limited; please sign up during the welcome reception)

7:00 – 8:15am: Breakfast in Miramar

8.30 – 8.45am: Welcome Remarks and Opening

8.45 – 9.30am: Insights from Air Traffic Control [Keynote]

Jill Blanchard, President of Enterprise Client Solutions at Advantage Solutions

If the last few years have taught us anything, it’s that ‘now’ is always changing. This session will feature comprehensive perspective from industry expert Jill Blanchard on current key focus areas for manufacturers and retailers, insights into trends and patterns, and tactical advice for succeeding in today’s environment.

9.30 – 10.30am: Increasing the Size of the Pie and Taking the Right Slice: Resale Price Management and Differentiated Pricing [Keynote]

Eugene F. Zelek, Jr., Senior Counsel at Taft Law

Gene Zelek is one of the top marketing lawyers in the consumer goods world, regularly assisting CPG companies with sophisticated pricing and channel management issues, including lawful resale price setting, particularized pricing and distribution and retail relationships. His unique background includes an MBA in marketing from the Kellogg School of Management (where he later served on the marketing faculty for 25 years), as well as a stint in brand management at The Quaker Oats Company. In no-nonsense fashion, Gene will discuss key revenue management levers, such as controlling resale price and recognizing retailer value by customizing acquisition prices and rewards. Equally important, in an environment where more sophisticated tools are available to CPG companies and retailers, he also will describe how flexibility in the law supports their use.

10.30 – 10.45 am: Break

10.45am – 11.45pm: A Brave New World for Consumer Goods Retail [Panel]

Moderated by Kerry Farrell, SVP Sales & Customer Success, Eversight by Instacart

Kevin Oostdyk, Vice President, Demand Science & Revenue Growth at Maple Leaf Foods Inc, Maple Leaf
Ivana Markovic, VP Strategic Revenue Management, KIND

The relationship between consumers, brands, and retailers is in flux. Brands are more focused than ever on cultivating direct and personalized conversations with their consumers through a variety of online and physical  touchpoints. This panel will explore some of the most significant trends in the consumer goods space that we’ve experienced over the last year. The discussion will focus on the changing nature of the relationship between consumer, manufacturer, and retailer, and the specific implications that unfold for revenue growth management. 

11.45am – 12.30pm: Personalization of Promotions: Evolving Capabilities in Omnichannel Commerce [Keynote]

Ali Miller, VP Product Ads, Instacart
Josh Rider, VP Commercial Excellence, Instacart

Ali Miller, VP of Ads for Instacart, will share new advancements in evolving promotional strategies like new-to-brand optimization, margin-aware outcomes, and early thinking on custom goals and outcomes.

12.30 – 1.30pm: Lunch

1.30 – 2.15pm: Think Like A Retailer: Powering a Better Customer Experience Through Data [Keynote]

Chad Yoes, former Head of Pricing, Walmart

A prominent retail industry expert will lead an overview of the most significant trends experienced by retailers over the last 12 months, with a specific focus on developments in pricing and promotions across the multi-channel retailing landscape.

2:15 – 3:15pm: More Than A Magic 8 Ball: Turning Data Into Actionable Insights
Moderated by Mike Bash, Head of Customer Success, Eversight by Instacart
Shruthi Potocek, Director US Revenue Management Strategy Team, Molson Coors
Pete Charette, Director Strategic Revenue Management, The Hershey Company
Jack Harnedy, Senior Director Revenue Growth Management, Hostess
There is a ton of data available for consumption by brands; there is no question that quantity isn’t an issue. The discussion at hand is if the data available today is accessible, useful, and able to be strategically applied. Brands need to be able to leverage data for personalization – in other words, to understand what consumers purchase, what motivates behavior, and where deeper vs more balanced investments in consumers make sense. This panel will discuss the data sources available today that they couldn’t do their jobs without, the insights they wish they had access to, where they want the industry to go, and what the convergence of Sales and Marketing means for their data needs and strategy. The real question at hand is if you had a crystal ball, instead of a Magic 8 one, what would you predict would make you a more successful RGM leader?

3.15 – 3.30pm: Break

3.30pm – 4.30pm: Revenue Growth Survey Highlights [Keynote]

David Moran, General Manager, Eversight by Instacart

A share-out of aggregated results from the Revenue Roundup revenue growth management survey.

In the weeks leading up to the Revenue Roundup event, Eversight by Instacart surveyed several CPG organizations on a variety of revenue growth management topics; this session will be a share-out of aggregated results from that survey. Topics covered will include organization and process, frontline and promotional pricing, digital convergence and technology supporting revenue growth, trends during and after COVID-19, navigating inflation, and more. This session will also unpack any observations regarding similarities and differences from the 2019 Revenue Roundup survey. Attendees are asked to complete the survey in the lead-up to the Revenue Roundup. 

4.30  – 5.15pm: Revenue Growth Capabilities Survey Discussion [Panel]

Moderated by David Moran, General Manager, Eversight by Instacart

Allie Andrews, Senior Director, Revenue Growth Management Capabilities & Insights, Coca-Cola
Garrett Winters, Vice President Finance and Revenue Management, Post Consumer Brands

This panel discussion will extend upon the themes that emerge in the revenue growth survey, as well as focus on areas where there is a divergence in peer opinion or experience. This session will be collaborative in nature and everyone is invited to participate and comment throughout. This was the highest-rated session at previous Revenue Roundup events, and we’re excited to bring it back! 

5.15 – 6.00pm: Free time

6.00 – 10.00pm: Dinner and evening event

6:40 – 7:40am: Yoga on the Beach (meeting at hotel check-in and walking to the beach at 6:35)

7:00 – 8:15am: Breakfast in Miramar

8.30 – 8.40am: Welcome Remarks and Opening

8.40 – 10.00am: When Phil Kotler Meets Warren Buffett: Why Marketing Ignores Pricing at Their Peril, and Vice Versa

Chris Burggraeve, former AB InBev Global CMO

Former AB InBev Global CMO, Chris Burggraeve, will share three hard-earned lessons from his corporate and entrepreneurial life as an operator, C-suite member, and longtime board member/chairman, on why Finance and Marketing need to better understand and collaborate on the most underrated of the classic 4Ps of marketing: Pricing. The session will be structured as an interactive masterclass, mixing concepts with examples, and drawing on the expertise of participants.

10.00 – 10.15am: Break

10.15 – 11.15am: Redefining Promotional ROI: A Consumer-Backed Opportunity [Keynote]

Mark Anderson, Senior Product Manager, Eversight by Instacart

As RGM teams are pushed to re-evaluate promotional strategies in the context of inflationary pressure, the right data is more important than ever. This session will explore opportunities for brands to transform their understanding of consumers’ behavior – and the related impact of promotions – in an omnichannel world. The discussion will dive into Eversight’s Consumer Holistic Insights Portal (CHIP) and the unique opportunity to bring a cross-retailer, longitudinal understanding of consumer behavior to RGM promotional strategy and beyond.

11.15am – 12.00pm: The Price of Success: How Market Experts Analyze Revenue Strategies [Fireside Chat]
Robert Ottenstein, Senior Managing Director  Global Beverages and Household Products, Evercore ISI
Robert Ottenstein, Head of Evercore ISI’s Global Beverages and Household Products research team and Senior Managing Director, will join Eversight co-founder David Moran for a hearty discussion on the ways in which RGM decisions impact company valuations and public market perceptions.

12.00pm: Closing remarks

12.00 – 1.00pm: Grab & Go Lunch

1.30-5.30pm: Join us for your choice of afternoon activity!
Enjoy exploring two local wineries and ending the day with bocce ball, or venture into the local terrain with a guided hike in the redwoods.